Skip to content
AFTER CERTAINTY

Pattern

Feedback Drives Change

New facts, visible risk, or bad assumptions show up after direction is set. The group must choose: change course or protect the public story and what people already signed up for. - Going public makes reversal costly - Momentum favors staying the course - Saying we were wrong can threaten legitimacy - Small fixes are easier than full reversals The group shifts direction based on new facts or new risk. We're not wed to yesterday's plan—feedback drives change, and what we learned this morning changes what we ship.