Person

Walter Weiss

Psychologist collaborating on classic studies of source credibility and communication effectiveness.

Why this matters

Weiss helps isolate trust in the speaker as a filter that precedes content evaluation.

Works

article

The Influence of Source Credibility on Communication Effectiveness

Hovland, Carl I., and Walter Weiss. "The Influence of Source Credibility on Communication Effectiveness." *Public Opinion Quarterly* 15, no. 4 (1951): 635-650.

Related books

Book

The Economy We Don't Experience

Leadership, Communication, and the Credibility Crisis in Economics and Politics

How the chart and the receipt diverge—and what that gap means for compression, signaling, credibility, and leadership under interpretive stress.