article
The Influence of Source Credibility on Communication Effectiveness.
Hovland, Carl I., and Walter Weiss. "The Influence of Source Credibility on Communication Effectiveness." Public Opinion Quarterly 15, no. 4 (1951): 635-650.
article
Hovland, Carl I., and Walter Weiss. "The Influence of Source Credibility on Communication Effectiveness." Public Opinion Quarterly 15, no. 4 (1951): 635-650.
