Person
Stanley Schachter
Social psychologists who studied cognitive dissonance in a doomsday cult when prophecy failed.
Why this matters
When Prophecy Fails is a classic on doubling down—correction resisted through reinterpretation.
Person
Social psychologists who studied cognitive dissonance in a doomsday cult when prophecy failed.
When Prophecy Fails is a classic on doubling down—correction resisted through reinterpretation.