Person

Shoshana Zuboff

Scholar of surveillance capitalism—how data extraction turns experience into behavioral prediction and market power.

Why this matters

Zuboff connects scale, attention, and institutional power—when interpretation becomes an extractive business model.

Works

book

The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power

Zuboff, Shoshana. *The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power*. New York: PublicAffairs, 2019.

Related books

Book

Coupling

Cohesion, Consequence, and the Architecture of Responsibility

A practical framework for seeing where systems are tightly joined, where they drift apart, and how those coupling choices shape accountability over time.

Book

Living in Sediment

How Structures Outlive Their Reasons

We live inside inherited systems built for constraints that no longer exist. When structures survive after their reasons disappear, meaning drifts—and the danger is forgetting the sediment is sediment.