Person
Carl I. Hovland
Psychologist of persuasion and source credibility—how messenger trust shapes what audiences accept.
Why this matters
Hovland's credibility research underwrites later arguments about who we believe before what we hear.
Person
Psychologist of persuasion and source credibility—how messenger trust shapes what audiences accept.
Hovland's credibility research underwrites later arguments about who we believe before what we hear.
