book

Tim Wu — The Attention Merchants: The Epic Scramble to Get Inside Our Heads

Wu, Tim. *The Attention Merchants: The Epic Scramble to Get Inside Our Heads*. New York: Alfred A. Knopf, 2016.

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Living in Sediment

How Structures Outlive Their Reasons

We live inside inherited systems built for constraints that no longer exist. When structures survive after their reasons disappear, meaning drifts—and the danger is forgetting the sediment is sediment.