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Lord, Charles G., Lee Ross, and Mark R. Lepper — Biased Assimilation and Attitude Polarization: The Effects of Prior Theories on Subsequently Considered Evidence.

Lord, Charles G., Lee Ross, and Mark R. Lepper. "Biased Assimilation and Attitude Polarization: The Effects of Prior Theories on Subsequently Considered Evidence." *Journal of Personality and Social Psychology* 37, no. 11 (1979): 2098–2109.

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