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AFTER CERTAINTY

Person

Michael J. de la Merced

Business reporter covering activist investors and PepsiCo's public resistance to break-up pressure.

Why this matters

His reporting shows corporate authority negotiating market moralism in real time.

Focus in observatory

Works

article

PepsiCo Tells Activist Investor Its Answer Is Still No

de la Merced, Michael J. "PepsiCo Tells Activist Investor Its Answer Is Still No." DealBook / *New York Times*, 27 February 2014.

Related books

Book

When Authority Is Misread

How Communication and Moral Judgment Shape Leadership at Scale

An examination of what happens when signals of confidence are mistaken for legitimacy, and how that confusion distorts trust and decision-making.