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AFTER CERTAINTY

Person

Jeff Horwitz

Wall Street Journal reporter documenting Facebook's internal fights over engagement and divisiveness.

Why this matters

Horwitz makes incentive conflict public—when harm-reduction loses to growth metrics.

Focus in observatory

Works

article

Facebook Executives Shut Down Efforts to Make the Site Less Divisive

Horwitz, Jeff, and Deepa Seetharaman. "Facebook Executives Shut Down Efforts to Make the Site Less Divisive." *Wall Street Journal*, May 26, 2020.

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Book

When Incentives Become the Moral Language

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