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AFTER CERTAINTY
WHEN OTHERS LOOK TO YOU

Adjusting

5. PATTERN

Feedback Drives Change

These keep decisions tied to what is real, to correction, and to who answers for outcomes.

The group shifts direction based on new facts or new risk.

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Infographic summarizing how feedback changes direction when new facts or risks appear.

Context

New facts, visible risk, or bad assumptions show up after direction is set.

Problem

The group must choose: change course or protect the public story and what people already signed up for.

Forces

  • Going public makes reversal costly
  • Momentum favors staying the course
  • Saying we were wrong can threaten legitimacy
  • Small fixes are easier than full reversals

Observation

The group shifts direction based on new facts or new risk.

“We're not wed to yesterday's plan—feedback drives change, and what we learned this morning changes what we ship.”

Effect

Plans stay tied to reality instead of to an outdated story.

Resulting context

Correction still matters. The group still has room to revise when facts change.

Related patterns

All patterns